Regional Marketing Manager

$80,000 per year

Position summary

The Regional Marketing Manager will lead local marketing strategy and execution across Sloomoo Institute's LA experience, with primary responsibility for driving awareness, traffic, ticket sales, and community building at the market level.

This role is ideal for a highly resourceful, visionary marketer who understands how to build a brand locally through a mix of partnerships, events, influencers, community engagement, grassroots marketing, content and brand storytelling, earned media, and smart regional activations. Blending brand and guest insights, market trends, business acumen, and cultural relevance, the Regional Marketing Manager will drive meaningful engagement, strengthen brand equity, and drive measurable results, shaping each experience.

The ideal candidate combines strong strategic instincts with a highly hands-on approach and understands that successful regional marketing requires equal parts creativity, analytical thinking, relationship building, operational excellence, and accountability to business results. Experience with operational collaboration is required.

Responsibilities

Regional marketing strategy

• Develop and execute comprehensive regional, integrated marketing plans, aligned to company revenue goals, brand priorities, seasonality, and local market opportunities
• Translate national brand campaigns into locally relevant programs and activations
• Identify market-specific opportunities to drive awareness, traffic, ticket sales, and repeat visitation, evolving how Sloomoo connects with guests and local communities
• Build marketing plans around key business moments including holidays, school breaks/school day off, seasonal periods, launches, partnerships, and special programming with a holistic approach
• Partner closely with General Managers and Experience leadership to understand market needs, performance, priorities, and opportunities

Revenue + Market Performance

• Maintain a strong understanding of regional business performance, including ticket sales, traffic, conversion, market trends, and competitive activity
• Identify and recommend marketing actions to address underperforming periods and market-specific challenges
• Partner with Growth and Paid Media teams to ensure local market insights inform media, offers, creative, and targeting strategies
• Track regional marketing program KPIs and provide clear reporting on performance, learnings, and opportunities
• Communicate roadblocks and own end-to-end plans, from ideation to completion with excellence

Partnerships + Community Marketing

• Develop and manage local partnerships that increase brand awareness, cultural resonance, introduce Sloomoo to new audiences, and support ticket sales and Sloomoo's positioning as the “must-do” experience
• Build relationships with schools, tourism partners, hotels, cultural organizations, local businesses, family networks, corporate partners, and other community organizations
• Identify high-impact barter, promotional, sponsorship, and cross-marketing opportunities
• Create grassroots and word-of-mouth programs that strengthen Sloomoo's presence within each market
• Play a critical role in evaluating effectiveness

Events + Activations

• Concept and execute local events, activations, brand moments, and community programming, from micro to macro scales, both on and offsite
• Develop marketing support for special events and local programming in partnership with Experience teams
• Identify opportunities for Sloomoo to participate in culturally relevant moments, community events, and regional tentpoles that have short and long tail impact

Influencer + Creator Marketing

• Identify and build relationships with locally relevant creators, influencers, tastemakers, and community voices
• Partner with Influencer Relations team and Social teams to support creator visits, local storytelling, openings, and brand moments
• Develop programs that generate authentic word of mouth, social content, and earned awareness

Content + Creative Support

• Capture or coordinate lightweight local content when needed
• Ensure all regional marketing materials and activations reflect Sloomoo's brand standards and visual identity
• Bring forward local trends, cultural insights, and consumer behaviors that can inform broader brand storytelling

Cross-functional Leadership

• Serve as the primary marketing partner to LA General Managers and Experience leadership
• Collaborate closely with Brand, Growth, Partnerships, CRM, Creative, and Operations teams
• Develop clear briefs, timelines, budgets, and recaps for regional initiatives and follow-through
• Manage multiple markets and priorities while maintaining strong organization and follow-through
• Manage regional marketing budgets and external vendors as needed along with creating new relationships to drive impact

Qualifications

• Bachelor's degree in marketing, communications, business, or equivalent professional experience
• 5+ years of marketing experience, ideally within experiential, entertainment, hospitality, retail, lifestyle, or consumer brands
• Strong knowledge of and network within Los Angeles markets
• Proven experience developing and executing local or regional marketing programs that drive measurable business results
• Excellent project manager in a fast-paced environment with a lot of moving pieces
• Highly adaptable and able to pivot
• Strong understanding of partnerships, grassroots marketing, events, influencers, community engagement, and local market development
• Data-driven and strong analytical skills
• Budget management
• Ability to connect marketing activity to revenue and business performance
• Excellent communication, writing, presentation, and briefing skills
• Highly organized with strong project management skills and the ability to manage multiple markets and timelines simultaneously
• Creative, resourceful, entrepreneurial, and comfortable moving quickly from idea to execution
• Strong relationship builder who thrives in a highly collaborative, cross-functional environment
• Comfortable spending time in-market and traveling across the region as needed
• Passion for culture, community, play, and the Sloomoo Institute brand

What success looks like

• Market consistently has strong, relevant local marketing plans tied to business needs
• Regional marketing activity contributes meaningfully to traffic, awareness, ticket sales, and market performance
• Sloomoo develops strong relationships with local partners, creators, and communities
• General Managers have a highly responsive marketing partner who understands their business
• Regional programs feel locally relevant while remaining unmistakably Sloomoo
• Marketing decisions are informed by both creative opportunity and measurable business impact

Inclusivity commitment

Sloomoo Inc. is a company that respects and welcomes the uniqueness of each employee and offers everyone the means to find their place and thrive. We are committed to equal employment opportunities, career development opportunities and promoting initiatives aimed at creating a culture that is meaningful, innovative and successful. Sloomoo Inc. does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, status as a protected veteran, status as an individual with neurodiversity or a disability or other applicable legally protected characteristics.